With a 50-year track record, Mercury Medical® tells their story about innovative medical technology for hospital systems in a dynamically changing healthcare marketplace.
TAMPA, Fla. – (July 9, 2014) – Faced with a highly competitive and quickly evolving medical device market, Mercury Medical turned to PeakBiety branding + advertising to develop an extensive and bold series of print ads to highlight Mercury’s position as innovators in the medical device field.
“To emphasize Mercury Medical’s unique approach to the medical device industry, we developed a campaign that was as progressive, responsive and innovative as Mercury’s products,” says Glen Peak, of PeakBiety.
Peak adds that Mercury has built its reputation by forming close collaborations with healthcare partners, proactively seeking out new products and by focusing on new products that increase value by both improving patient outcomes and reducing costs.
With a combination of unexpected visuals, clever copy and clean design, the series of trade media ads separate Mercury from its peers by distinctly breaking from the traditional messaging and imagery common in the medical device field.
The first ad, titled “Signs,” focuses on Mercury’s progressive approach to recognizing and leading new changes in the medical device field. A later “Ear Buds” ad, speaks to Mercury’s close collaborative partnerships with clients to listen to their needs, apply these needs to new products and facilitate bringing new products to market. Perhaps the most attention-getting ad, “T-Rex,” asserts, “Failure to adapt to change can have serious consequences,” addressing Mercury’s ability to fill the demand for innovation with their products.
The most recent “Body of Evidence” ad cites clinical research to support Mercury’s assertion that its innovative products not only reduce hospital costs, but also add value by improving patient outcomes.
“We couldn’t be happier with the creativity of how PeakBiety’s work has not only differentiated us, but elevated us over our competitors,” says Sally Barlowe of Mercury Medical. “We look forward to great results from this campaign.”
About Mercury Medical Company
Founded in 1963 as Florida Anesthesia Services, the company sold medical supplies and later added anesthesia machines. The name changed to Mercury Medical in 1970. Today the company specializes in research, clinical training, engineering, biomedical services and support. As both manufacturer and distributor, Mercury Medical serves clients in more than 70 countries.
About PeakBiety branding + advertising
Since 1990, PeakBiety branding + advertising has serviced local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”
PeakBiety is one of the few advertising agencies in the Tampa Bay Area to meet strict requirements for membership in the prestigious American Association of Advertising
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