To help Eckerd reach these objectives, PeakBiety produced a music video, featuring a song co-written by Amy Phillips, creative director. Searching for a teen singer to deliver the song on camera, a Howard W. Blake School of the Arts student, Sasha Noonan, was chosen. Sasha was a finalist on Teen Idol Dublin and recently moved to the U.S. where she attends Blake.

Eckerd’s “Raising Hope Across America” video was produced to be featured at their “Jingle Jangle Jam,” a fundraising event that was held on December 6, 2012. Because of the generous sponsors that attended this event, over $200,000 was raised to help abused, neglected, at risk children.

About Eckerd
Since 1968, Eckerd has helped more than 150,000 children and their families. A non-profit organization, Eckerd is dedicated to providing and sharing solutions that promote the well-being of children and families in need of a second chance.

About PeakBiety
PeakBiety branding + advertising services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception℠.”

PeakBiety is also one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4A’s). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit PeakBiety.com.