TAMPA, FL – Sometimes the best kinds of publicity can’t be bought. When Tampa-based PeakBiety branding + advertising created a 30-second television commercial for Nokia Latin America, they never expected it to receive around-the-world viewing—especially 7 ½ years after its initial airdate.
Actually, the Nokia media plan included nine countries for the commercial’s scheduled airing. YouTube visitors, however, had other plans. To date, the spot featuring the Grammy Award winning singer/songwriter, Shakira, has been posted 15 times and viewed more than 60,000 times by various devotees of the YouTube Web site. Viewer responses have ranged from “excelente video!!!” posted by a Spanish-speaking viewer to “classic phone…Nokia rox,” and comments about Shakira such as, “I love her hair straightened like that!!!!”
The spot opens with Shakira stuck in a traffic jam as her fans anxiously await her appearance at a concert. The enterprising Shakira hitches a ride with a passing motorcyclist and phones in her lyrics via her Nokia cell phone. At the time the commercial was produced, Nokia was promoting Shakira’s Latin America tour, “The Power of the Human Voice.” The concert name and television spot were part of a multimedia campaign that included on-site merchandising at concerts and a limited edition Shakira faceplate for the Nokia cell phone featured in the ad—all created by PeakBiety here in Tampa.
Although PeakBiety no longer works with Nokia Latin America, the agency’s creative director who helped create the Shakira spot admits, “We’re always looking for opportunities to produce the kind of classic commercials YouTube followers will want to upload. This kind of viral marketing is a way of giving our clients more for their money.”
PeakBiety branding + advertising services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”
PeakBiety is also one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (AAAAs). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail firstname.lastname@example.org or visit peakbiety.com.
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