Jonathan Otte, a PeakBiety intern from The Art Institute of Tampa, expresses his views on the role of a graphic designer.
In the world of mass media, designers are the tour guides of the messaging highway. Often, people may think that the best way to get others to see their message is to take the widest superhighway. But if everyone goes the same way, everyone sees the same thing. Sometimes it’s best to take a back road to find new sights and different ways to be guided through the messaging hierarchy of communications.
If everything is expressed in a standard form, then everything becomes dull and unimportant. Overused messaging is like driving for days and seeing nothing but bushes along the side of the road. Graphic designers have the knowledge to create something that will stand out from the mundane and bring new experiences.
Effective graphic designers have the ability to express messages in ways that audiences can easily follow and understand. When the untrained try to design graphics and messaging its as if they are driving the streets of a new city without a map. And when they listen to the opinions of family and friends, it can quickly lead to the same mayhem as a car full of back-seat drivers. Thankfully, it’s a lot easier to get where one is trying to go with the help of a friendly tour guide—i.e. a graphic designer with solid training.