PeakBiety

Everything we do is elevated by our experience.

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This past March, PeakBiety branding + advertising proudly celebrated its 27th year in business. But more important than what this milestone means to us, is what it means to the clients we serve. In an industry where some ad agencies barely outlast the campaigns they create, our longevity gives our clients the assurance of a successful track record.

Specifically, it means:

  • In our 27 year history, we’ve solved a myriad of marketing problems—maybe even the one that you’re facing right now.
  • Our full-service experience has taught us how to analyze a communication problem and come up with the best solutions, unlike specialty shops that offer only one-dimensional solutions.
  • We’ve gained 27 years of media experience from print to TV to digital, allowing us to create multi-media campaigns that use each medium to its full advantage.
  • We’ve adapted to 27 years of industry changes, making us quicker to adapt to future ones
  • We’ve earned the respect of our clients, many of which repeatedly turn to us to create strategies that change perceptions.
  • We’ve consistently succeeded in engaging audiences through unexpected creative expressions.

To all those who have played a role in our successful history, we’d like to say thank you. And to those who wish to benefit from our longtime experience in the future, we look forward to putting 27 years worth of knowledge to work solving your next marketing challenge.

PeakBiety teams with Tampa Electric to help consumers manage energy use

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Innovative Energy Planner℠ program seeks to change consumer behavior

TAMPA, Fla. – (Dec. 3, 2013) – Challenged by consumer behaviors that demonstrated an increasing appetite for electricity coupled with a general lack of interest in managing electricity usage, Tampa Electric Company called on PeakBiety branding + advertising to help overcome this consumer apathy toward conservation messages.

“Florida homes are using more major appliances, air conditioning, pool heating and electrical gadgets than ever before, yet conservation messages have become old for many customers. The result is that most consumers tune out and ignore these messages,” says Glen Peak, PeakBiety president and brand strategist. “We needed to find an innovative way to gain consumer attention and comprehension, but also to motivate them to change their behaviors without compromising lifestyles.’”

Tampa Electric had developed an innovative program called Energy Planner that empowers consumers to take more control of their energy use and even offers access to lower rates in the bargain. Subscribers now have the convenience of enrolling and programming use of major heating and cooling systems online. Tampa Electric asked PeakBiety to help generate greater customer participation in the program. 

The agency used an unexpected approach compared to most utility industry conservation advertising. The new ads feature family-friendly animated characters, such as a computer that tells customers how they can use their own computer to program their thermostat and some appliances while away from home. In another commercial, a talking house – that’s not feeling well – suggests calling Tampa Electric to schedule a free Home Energy Audit. The multi-dimensional campaign incorporates the use of television, radio, print, electronic and social media to introduce the benefits of a varied set of energy efficiency program offerings.

“We were pleased to see the positive response from consumers during the pre-launch testing of the concepts,” says Ray Matava, senior coordinator, marketing and customer communications at Tampa Electric. “We are firmly committed to a partnership of energy conservation with our customers, and anticipate a high level of participation in the Energy Planner initiative.”

View the rest of the campaign here…

Raising Hope Across America PSA for Eckerd

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Tampa, FL —  Eckerd, a non-profit organization that helps abused, neglected and at-risk children, recently engaged the creative services of PeakBiety branding + advertising to assist in creating a video. Objectives for the project were to inform and raise awareness, reach people in a way that would touch hearts, and secure donations.

To help Eckerd reach these objectives, PeakBiety produced a music video, featuring a song co-written by Amy Phillips, creative director. Searching for a teen singer to deliver the song on camera, a Howard W. Blake School of the Arts student, Sasha Noonan, was chosen. Sasha was a finalist on Teen Idol Dublin and recently moved to the U.S. where she attends Blake.

Eckerd’s “Raising Hope Across America” video was produced to be featured at their “Jingle Jangle Jam,” a fundraising event that was held on December 6, 2012. Because of the generous sponsors that attended this event, over $200,000 was raised to help abused, neglected, at risk children.

About Eckerd
Since 1968, Eckerd has helped more than 150,000 children and their families. A non-profit organization, Eckerd is dedicated to providing and sharing solutions that promote the well-being of children and families in need of a second chance.

About PeakBiety
PeakBiety branding + advertising services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception℠.”

PeakBiety is also one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4A’s). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit PeakBiety.com.

PeakBiety Welcomes David Alonso

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David Alonso
David Alonso

Art director, David Alonso, has always had a passion for creativity and design. Growing up in Tampa, David attended The Art Institute of Tampa and received his Bachelor’s of Fine Arts in Graphic Design.
Throughout his school career, David was not only a focused student, but he also worked for a local Internet startup where he lead the creative side of things from brand development to website/UI design. In his spare time he also worked as a freelancer. During his senior year at the Art Institute of Tampa, David received an Award of Excellence from Graphic Design USA in the student category.

David started at PeakBiety as an intern in July of 2012; since then, his skills in design as well as his attention to detail have grown and matured. PeakBiety values his strong work ethic and range of knowledge. He is experienced in: package design, corporate brand identity, environmental design, copywriting, web design, user interface design as well as digital photography.

Directions for Mental Health announces new name

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Clearwater, Florida—Directions for Living, formerly known as Directions for Mental Health, is thrilled to formally announce the agency’s new name, brand promise, and graphic identity to the public today. It is the organization’s hope that the name ‘Directions for  Living’ and commitment that ‘Life Gets Better Here’ will capture the true focus of the agency, which still includes but now extends well beyond the previously narrow mission of providing premier behavioral health services, as it enters the next stage of assisting Tampa Bay  consumers along an expanding continuum of care.

Directions for Living
Directions for Living

The Directions for Living logo, which was developed in collaboration with PeakBiety branding+advertising, was carefully chosen to represent the dynamic integration of Directions for Living’s four main service sets: Prevention, Wellness, & Recovery; Adult Behavioral Health; Children’s Behavioral Health; and  Child Safety & Family Preservation. Together, these core areas make up the comprehensive, integrated health care agency that many have come  to know through experience; now, the public will be able to understand the multi-faceted nature of Directions for Living at first impression.

The transition is well timed, as Directions is celebrating its 30th year of  operation, along with several other significant milestones this year. Fiscal Year ‘11-‘12 brought record expansion and growth for the social services agency, including the honor of being named the 2012 Large Not-for-Profit Business of the Year by the Clearwater Regional Chamber of Commerce, becoming the sole Diversion Services provider for Pinellas County with the mission of diverting children from the child welfare  system, introducing a new location in Pasco County, serving as lead social services agency for the Pinellas County Sheriff’s Office-sponsored homeless shelter, Safe Harbor, being awarded scattered site Supported Housing funding in Pasco County, and earning an exclusive contract with Pinellas County Health and Human Services to serve as the behavioral health provider in the innovative integration of behavioral and primary health care.

“Addressing the whole person by integrating care is one of the best ways to improve the quality of life for our children, adults, and families,” said April Lott, President and CEO of Directions for Living.

In addition to the broad scope of services offered at Directions for Living, which includes primary care, substance abuse treatment, behavioral health care, homeless outreach, and many other services, Directions for Living is also proud to be the provider of Dependency Case Management and Diversion Services within the child welfare system of Pinellas County through its Child Safety and  Family Preservation division—one that often went unacknowledged under the former name.

“Directions for Living is proud of our commitment, contribution, and success in protecting children and  preserving families—our new name, logo, and brand promise allow us to share that excitement with our community, funders, and the people we serve,” said Lott.

One-of-a-Kind Healthcare Transport Business Calls on PeakBiety for Branding and Website Development Solutions

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Tampa, FL—As a new presence in the healthcare transportation field, Tampa-based Internal Patient Transport (IPT) Services provided PeakBiety branding+advertising with quite a challenge: To develop an integrated campaign for marketing strategy and corporate brand identity that included the creation of a new graphic identity, brand promise, new website and various printed materials. The results of this innovative campaign by PeakBiety can be seen at the new corporate website for IPT, HealthcareIPT.com.

IPT website

Internal Patient Transport Services’ SVP of Operations, Tangee Kizer, describes internal patient transport as “fundamental to hospital efficiency, throughput and profitability. It has to be done right, with care and safety in mind, every single time, which is why it is the sole purpose and top priority at IPT.”

Internal Patient Transport Services, with its singular focus and years of transport logistic experience, seeks to redefine patient transfer within hospitals and healthcare facilities. IPT requires all of its transporters to certify using the latest NAHTM standards to guarantee patient safety and lower hospital risk assessments.

iptbrochure

PeakBiety branding+advertising services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”

PeakBiety is one of the few advertising agencies in the Tampa Bay Area to meet strict requirements for membership in the prestigious American Association of Advertising Agencies (4As), as well as official recognition as a Google AdWords Certified Partner. For more information, visit peakbiety.com.

PeakBiety donates design for Sertoma promotional brochure

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TAMPA, FL – Tampa East Sertoma selected PeakBiety branding+advertising to assist the organization with the design and production of an informational and promotional brochure. Sertoma is a 501(c)(3) not-for-profit international service club that benefits the less fortunate. Through dedicated membership involvement, Sertoma is able to provide volunteer hours and funding to many renowned charities around the world.

Tampa East Sertoma has been serving Hillsborough County since 1965 with a charitable focus on children with speech and hearing disorders. The name Sertoma comes from its brand promise, SERvice TO MAnkind. Long-term charity support includes United Cerebral Palsy, Bolesta Center, Inc., Salvation Army, and Sertoma Youth Ranch.

“Our agency is happy to help Tampa East Sertoma,” remarked Glen Peak, President at PeakBiety. “Their organization is a well-acclaimed group of selfless volunteers with a commitment toward helping those in need. And its members are extremely dedicated to making a difference in the community.”

PeakBiety branding+advertising services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”

PeakBiety is also one of the few agencies in Tampa Bay to meet strict requirements to be a Google Adwords Certified Partner as well as membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding+advertising, 813-289-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.

PeakBiety Awarded Prestigious AdWords Certification

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adwords_certified_partner_EN

Tampa, FL – PeakBiety branding + advertising is proud to announce its recent recognition as a Google AdWords Certified Partner, one of only seven in the Tampa Bay area. This certification is a globally recognized stamp of approval, showcasing knowledge of the latest AdWords tools and best practice techniques.
To become a Google AdWords partner, a company must meet strict eligibility criteria. Rigorous certification exams must be passed which illustrate practical expertise in managing account and the ability to help clients get the most from their budgets. Additionally, a sustained volume of AdWords business must be maintained over specified periods.

An advertising product and Google’s main source of revenue, AdWords offers pay-per-click and site-targeted advertising for text, banner and rich-media ads. There are a variety of products including short text ads appearing in search engine results as well as image ads that run on Google’s Content Network.

If you’re interested in scheduling a demonstration to see how this cost-effective tool has helped other clients, call Glen Peak at 813-289-8006, extension 114 or email gpeak@peakbiety.com.

PeakBiety branding + advertising® services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”

PeakBiety is also one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As).

Creative Director, Amy Phillips, to teach as adjunct faculty with IADT Online

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TAMPA, FL – PeakBiety branding + advertising announces the recent appointment of its Creative Director, Amy Phillips, to the position of online adjunct faculty with the International Academy of Design & Technology Online. A valued part of the PeakBiety team for more than four years, her credentials include a Bachelor of Arts degree with honors from Wesleyan University in Middletown, CT and post-graduate study at the American Academy of Art in Chicago, IL. In past years, Amy taught as an adjunct faculty for Advertising and Design at the University of South Florida.
When asked why she is interested in online instruction, Amy explains, “Two things attracted me to teaching online for IADT. One was curiosity about how online learning takes place. Through an excellent and intensive training program, I now understand some of the unique challenges faced by the online learner and instructor. Additionally, teaching a course such as Advertising Concepts is mutually beneficial. Students gain insight from an employed creative who practices in the real world, while I benefit from theoretical exposure, which keeps my own work at the agency fresh.”

The International Academy of Design & Technology comprises 11 campus locations throughout the U.S. and Canada. The Academy in Tampa launched the Academy Online in 2007, which now serves close to 3,000 students worldwide through its Virtual Campus.

PeakBiety branding + advertising® services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by improving customer perceptions. This commitment is summed up in the agency’s promise, “the power of perception®.”

PeakBiety is one of the few agencies in Tampa Bay to meet the strict requirements for membership in the prestigious American Association of Advertising Agencies (4As). For more information, call Glen Peak at PeakBiety branding + advertising, 813-227-8006, extension 114, e-mail gpeak@peakbiety.com or visit peakbiety.com.