Holiday Wreath Illusion Explained
Although the wreath and circles in our 2012 holiday card appear to be moving, they are not. Why? This optical illusion is known as “peripheral drift.” If you gaze steadily at one part of the image, the effect tends to vanish while the rest of the image continues to rotate in your peripheral vision.
The graphic designers at PeakBiety recreated this illusion, through the use of strong contrasts from the PeakBiety color palette. By varying the size and position of the dots, the still art comes to life.
With illusions, things aren’t always what they appear to be. As a small Tampa ad agency we know that branding and advertising work much in the same way. By changing a consumer’s perception of a client’s product or service, PeakBiety adds new dimensions of value that extend beyond physical reality. This is the power of perception®.