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This agency will succeed in the short and long term because it will aggressively dedicate itself to the following set of beliefs: |
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1.
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Difference is the essence of marketing success. Every effort for our clients will seek the uniqueness that will produce results no matter what the size or nature of the task.
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2.
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We will strive to effectively balance our marketing skills with our creative flair. We know that knowledge of our client’s business and development of sound strategic direction can lead to a more productive creative product.
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3.
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A marketing partnership will be sought with our clients. Our knowledge of, and, dedication to our client’s business in combination with our integrity will earn us that respect and position.
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4.
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Size of a client will not be our major concern. Our larger concerns will be the client’s characteristics, our judgment on their potential and, of course, their current credit worthiness.
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5.
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Clients in all fields of endeavor will be sought, with the knowledge that our problem-solving disciplines and broad background can be applied successfully to a wide variety of industries. We do not wish to be identified as a “specialist” shop.
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6.
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Creativity should not be confined to media advertising alone. Our ability will extend to marketing a difference in marketing strategy recommendations, media plans, collateral, sales promotion, direct response, and any opportunity that will help our clients attain success.
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7.
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Excellent clients get excellent work. Since our first priority will be our clients, we want to work for clients who can be characterized as…
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- Involved in/committed to their business.
- Recognize & value the contribution that marketing/advertising can make to their business.
- Are honest, reasonable, amicable people.
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8.
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The agency’s spirit is critical to producing excellent work and healthy client relationships. We will conscientiously develop a high-spirited corporate personality, and guard it jealously.
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9.
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Junior employees will not serve our clients, except in supporting roles. Our people must have the skills and desire to make a difference.
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10.
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Fair compensation and reasonable profits are expected for our work. However, we will not let profit alone short-cut the quality of work for our clients. We will not become an “accounting machine” concerned more with the P & L than our client’s welfare.
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11.
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Time and energy will be spent to support worthy community activities as much as we are capable.
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12.
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We commit to our employees:
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- Honesty and truthfulness about the agency and their role in it.
- Sharing a portion of our profits with all full-time people who labor to produce success.
- Not allowing any of our people to be abused by any client of any size.
- Encouraging ownership at an appropriate time … for their individual benefit, for the long-term continuity of the agency, and the orderly transition of control.
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