With so many marketing tools and media channels available in today’s digital world, you may be overwhelmed by the options. So, we’d like to shed some light on one underdog of a choice that we’ve found extremely useful.
Let’s face it, sometimes considered “spam” or “junk mail,” email marketing started out of the gate with a bad rap. However, if strategically planned and executed following the 2003 CAN-SPAM Act policies enforced by the Federal Trade Commission…email marketing can provide an efficient and cost-effective way for you, no matter your company’s size, to make genuine and helpful connections with your audience of customers and prospects. It can also help boost your company’s SEO.
The icing on the cake is how response results are easily and quickly generated and how automation can play a key role in testing messages. Response data provides incredible insight about your audience including how individuals and groups respond to your messaging and how they relate to your brand.
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