FOR IMMEDIATE RELEASE:

PeakBiety picks up 17 ADDY awards

TAMPA, FL –PeakBiety branding + advertising was honored with 17 ADDY awards at the 2006 competition sponsored by the Tampa Bay Advertising Federation. The event was held at Raymond James Stadium in the shadow of the Tampa Bay Buccaneers pirate ship.

PeakBiety submitted work done on behalf of an outstanding array of clients, including Numara Software, Inc., which picked up three ADDY awards at the event, Coldwell Banker The Condo Store with four awards, and H. Lee Moffitt Cancer & Research Institute also earning four awards. PeakBiety earned an additional six awards for self-promotional pieces.

According to Rebecca Flora, creative director at PeakBiety, “Technology keeps making it easier for people to tune out advertising. Creativity must work harder to capture and keep the viewer’s attention. Although we’re pleased these ads were noticed by the ADDY judges, we’re more gratified that they caught the attention of their intended audiences—people who could have easily deleted, fast-forwarded or turned away.”

The Tampa Bay Advertising Federation is a division of the American American Advertising Federation (AAF) - a national organization committed to developing the highest standards in advertising. The ADDY awards are recognized as the largest creative advertising competition in the country.

PeakBiety Branding + Advertising, based in Tampa Florida services local, regional and national clients in a variety of business sectors. The agency focuses on adding value for its clients by managing consumer attitudes. This commitment is summed up by the agency’s promise, “The Power of Perception®."

PeakBiety is a member of the American Association of Advertising Agencies (AAAAs). For information, call PeakBiety Branding + Advertising, 813-289-8006, extension 114, e-mail gpeak@peakbiety.com or visit PeakBiety.com.

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